Bit of a short post but something I wanted to share. Following Tilda Swinton’s ‘performance’ at the MOMA, Jay-Z has become the next celebrity to bring the world of art and galleries into the ‘mainstream’. Yesterday afternoon (GMT) the mutli-billion rap icon embarked on a six hour performance of his upcoming track ‘Picasso Baby’ at New York’s Pace Gallery. The most bizarre incident has to be Jay-Z giving Marina Abramovic a private show, how showbiz!? The performance was of course for a music video but Jigga still gets a big thumbs up for his nod to the art world.